What Are Your Customers Experiencing?
Whether you're aware of it or not, you are leading your customers through an experience every time they purchase from you. It can be positive or negative, purposeful or not, but it's there. What I want to show you though, is how to create a purposeful and strategic customer experience that will increase your brand loyalty and get you remembered by everyone that buys from you.
Chances are, other business out there offer something similar to what you do. So how do you set yourself apart from them? How do you get noticed in the crowd? Two words: customer experience.
I have a digital marketing course for small business owners that I launch a couple times a year. When someone purchases my course, I send them a surprise gift package that goes along with the course material. How many other course creators do that? This is one aspect of my course experience that my students rave about. Do you think they're going to forget me and their unique experience any time soon? Nope! I want to make their time with me special, but it's also savvy business strategy. If they don't forget me, I'll be forefront in their mind next time they have marketing needs or someone they know does which may very well lead to a referral.
Another example: I also run a beauty business. Sometimes with an order, I'll throw in $5 giftcards to Starbucks and write a little note like "have a latte on me" or I'll include a small gift that reminded me of them. But making your customer experience unique doesn't have to cost money. Things as simple as including a handwritten thank you note or if you know them, congratulating them on a recent accomplishment or offering words of support during a hard time are great ways to foster connection and create a special experience. I can't tell you how much customers appreciate this kind of small gesture.
Fostering this kind of experience is not only appreciated, but it will lead to repeat sales, referrals, and die-hard fans of your brand. Don't skip this facet of marketing your business!
