Repurposing Content Is Essential To Your Business (And Sanity)

Content creation can quickly become this dreaded thing, this thing that makes you feel like you're stuck on a content hamster wheel and can't get off for fear your business will crumble. But I'm here to tell you it doesn't have to be that way, and shouldn't be that way. The answer? Repurposing content. However, you have to do it in a way that makes sense and not one that comes off as repetitive and boring.

Here's what a typical content "cycle" might look like for me: 

1. Live video on specific topic on Facebook page. 

2. Save live video and upload it as an IGTV video on Instagram account.

3. Upload live video to Pinterest linked back to my website.

4. Create blog post on same topic. 

5. Share blog on Facebook page and Pinterest.

6. Create 5 different blog post graphics, each with a different but relevant title relating to said blog. 

7. Add one blog graphic to Instagram story and save to "Blog" highlight.

8. Use graphics strategically on Pinterest and Instagram to recycle blog in a way that isn't obvious or repetitive. 

Do you see how this multi-faceted repurposing approach gives me tons of valuable content to utilize without creating brand new content every single time I show up on social media? Each week I'm creating graphics, writing a blog, and doing a video, but the material for those things is already there, making it much easier. I should also note I don't usually do the live video and blog on the same topic in the same week; I try to spread it out. 

You don't have to follow the exact steps I listed above, but I hope they give you a rough outline to follow when developing your content strategy. My approach has been developed over time and it's become something that works really well with my business. The key is to find a content strategy that works well for your business, but take this as a starting point and expand it from there!