The Live Videos You Need To Be Doing Right Now
You've probably heard that you should be doing live videos. They're great for engagement, give your audience a chance to get to know you, and increase your visibility. I agree with all of that. But what if you want to take it one step further?
This is where we get into the nitty gritty of video creation. Thought reversal videos will take your lives to a whole new level. I'm talking:
- even greater engagement
- brand growth
- higher conversion rates from viewers to customers
Brandon Lucero is the pioneer of thought reversals, so I highly suggest you check him out, but let me give you the basics. Thought reversals challenge a widely held thought or belief. This will create polarity in your audience which is actually a good thing. It's a "if you don't stand for something, you'll fall for anything" kinda thing. To get your gears turning, a few thought reversal videos I've done are "Millennials Make The Best Entrepreneurs," "Working Hard Won't Make You Successful," and "Algorithms Actually Help Your Business."
Let's take the last one and break it down. There's this widely held belief that you have to beat the algorithms as an entrepreneur right? Everyone is always cursing them out exclaiming the algorithms are the reason their post isn't getting seen or the reason they're not selling as much as they'd like to. So my video title is calling out that belief and challenging it. That's going to intrigue people; it's going to want to make them click 'play.' If you create content day in and day out that's basically saying nothing because it's not challenging the status quo or standing for anything, you're just going to blend in with the crowd and that will not get you brand loyalty or sales.
Brainstorm some thought reversal videos you could do that are relevant to your industry. When I get a topic idea, no matter where I am, I just pull out my phone and save it to the notes section so I can go back later and develop the idea further. Try it for yourself and see how it works.
