Why You Need A Stronger Brand

If you're not converting at the rate you'd like to be, take a closer look at your brand. I can say right now, with confidence, that your brand isn't strong enough. It might be enough to gain a decent following, maybe, but it's not quite strong enough to convert followers to paying clients. 

So how do we fix that? Let's first see where we're at now and then we'll identify where we need to get to. If you asked one of your followers what you're known for, what would they say? Would they be able to come up with anything at all? Or whatever they do come up with, is it in alignment with how you want to be known? If it is, you're off to a great start. If it's not, we can fix it but you've got some work to do. 

From now on, before you post any piece of content, ask yourself if you want to be known for that particular thing? If not, if it does't align with your brand, don't post it. Ask my audience, and I'm known for digital marketing, minimalism, my love of hats, tiny houses, and animals. That's my brand. And it's so strong that I constantly get tagged in minimalist articles, horse videos, and tiny house posts. Because my brand is so strong, when people see these things, they think of me right away and tag me. That's exactly what you want. You want to stay forefront in your audience's mind as much as possible. If they are constantly reminded of you, they'll be constantly reminded of your business which will lead to more sales and greater profits.