Lost In Time (A Rocknroll Dance x Summer Mystery x Artiscape) has been extremely well received so far in his first year standing stud in Minnesota. He has an impressive lineup of mares already booked and more are coming in every day. Just a few of these mares include: the dam of 2023 Minnesota 2 Year Old Pacer Of The Year, the dam of multiple-time Minnesota Champion and Horse Of The Year, a mare that took a mark of 1:50.1 and has already produced winners over $650,000, and a mare from the immediate family of 2023 Jugette winner Ucandoit Blue Chip ($596,127), Pennsylvania Sire Stakes Champion Billie Bluechip 1:51.1 ($602,818), and Breeder's Crown Champion Molly Can Do It 1:49.4 ($889,308). 

Lost In Time didn't attract these accomplished mares by chance. He is one of the most decorated stallions to ever stand in Minnesota. Currently, he's the only World Champion, the only stallion to have won a Dan Patch award (2017 Dan Patch 2 Year Old Pacing Colt Of The Year), the...

Though Capozzo is new to the breeding scene, he's not new to overcoming the odds. Because his original owner couldn't afford the stake payments, Capozzo wasn't staked as a 2 or 3-year-old. He raced at 2, took a very respectable mark of 1:54.1 at Yonkers, and picked up a check in 6 of 8 starts. In anticipation of his sophomore campaign, Capozzo's new connections pursued an appeal to the Board of the New York Gaming Commission, though it was determined that the previous owner failed to make the stakes eligibility payments on time and their appeal was denied. That'd be a deal-breaker for the majority of horses in amassing hundreds of thousands of dollars in their career, but not Capozzo. He still paced to a 3-year-old mark of 1:50.2 and banked just shy of $100,000 that year.

Despite "doing it the hard way" in overnight races, Capozzo earned well over $600,000 in his career, which one might argue is even more impressive than doing it in a select number of stakes...

The New York Sire Stakes (NYSS) is the nation's oldest harness racing program of its kind, but somehow it might also constitute the sport's biggest secret. While harness racing in New York is certainly not novel, its growing benefits seem to fly largely under the radar. 

Their breeders award program just saw an increase to $1.31 million in 2024. It provides rewards to every level of the NYSS including the Sire Stakes, Excelsior Series, and County Fair Races. The residency-based award program is available to breeders who breed their mares to New York-registered stallions and keep their mares in the state for a minimum of 180 consecutive days, including conception. If you're unsure where to start, Blue Chip Farms is New York's premier breeding facility, standing several New York-registered stallions and offering boarding services to ensure mares reach residency status. 

Additionally, interstate shipped semen in New York...

Jonas K brings fresh bloodlines to MN. You may not have heard of his Swedish-owned World Champion sire, Centurion ATM (SJ’s Caviar). But you should. He broke the world record at just 2 years old in the Peter Haughton Memorial. He went on to have an extremely successful race career until retiring and standing stud at 5. Though he is now standing in the US, Centurion’s owner, the reknowned Tristan Sjoberg, stood him privately in Sweden for a year and bred 2 of his mares to him. Both mares got in foal, had two healthy babies, and both made it to the races. One was a filly and ended up taking a mark of 1:56. The other, was Jonas K— undefeated Grand...

There's so many marketing channels out there adding to the noise that is the digital space, it's hard to figure out which ones are worth your time. Here are my top 5:

1. Chaos & Confusion

A sister duo helps you to navigate the digital marketing world with a fun and entertaining approach. They also cover generational differences, mental health awareness, hustle culture, and anything else that may be on their minds that week. There is no shortage of laughs, while also offering up some of their best business marketing hacks. They are on TikTok and Instagram.

2. Online Marketing Made Easy Podcast

Amy Porterfield is always a relatable listen, while providing valuable information for the modern-day entrepreneur. You can find her podcast here. 

3. Social Exchange Marketing 

Lela is a master at incorporating witty humor into her account that also offers up plenty of applicable advice for small business owners. She focuses mostly on equine marketing, but her...

I recently got back from a solo trip to Italy and wanted to share all the goods with you guys: what to do, what not to do, what I loved, etc. I've gotten tons of questions about people wanting to do the same thing, so I've put it all in one place...but my biggest piece of advice is just GO! You'll learn along the way.

I based myself out of Rome and then went on day trips to other regions. I got everything I wanted and more out of my trip and was so happy with the way I did it! I had something planned every day, whether that was a few hour local tour in Rome or an entire day trip somewhere else. I'd recommend alternating between day trips and local tours. I loved this schedule because I had a lot of free time to explore on my local days in Rome, and had a bit of a break from the early mornings and long days of the day trips. However, getting the opportunity to see places like Tuscany, the Amalfi Coast, and Pompeii during the day trips was invaluable to me. I booked everything,...

Sometime between millennials being labeled "lazy" and "entitled," and the growing trend of entrepreneurship, rest was out and hustle was in. Then, unsurprisingly, came the burnout epidemic. 

I saw a quote on Twitter the other day that said "Rest is not a reward. You don't have to earn rest. You need rest. You deserve rest. You are worthy of rest simply because you are a living being. And don't ever feel guilty for taking time to rest." As a millennial myself, and one that despises the lazy title, I found myself working until 2 or 3 am every night. I say "found" like it's past tense, and I have gotten better, but I'm still guilty of overworking myself pretty frequently. So this blog is as much for me as it is for you. 

But the truth is, you can't pour from an empty cup. We'll actually get more done if we let ourselves rest properly vs. trying to work incessantly without a break. Research has shown that with regular breaks, productivity actually increases and more is...

I'm dropping a truth bomb here: 

Customers are lazy. That's the honest truth. Before you disagree, listen for a second.

They don't want to be bothered with multiple steps and several clicks or to be brought here and there and everywhere. They don't have the time and chances are, someone else will be doing the same thing as you in less steps and in an easier way that they'll buy from instead. 

Personally, I don't consider myself a lazy person in any way except this one. If I have to go on some extravagant freaking man hunt to buy your product, let me tell you, I'm going somewhere else. Make it easy for me to purchase and I will be back time and time again.

Limit the number of steps to purchasing or receiving the offer to as few as possible. The fewer the steps, the greater your conversion rate. That's all there is to it. 

This is a novel concept to a lot of people, which is funny to me because it's always just seemed like an obvious approach to business marketing in my mind. But you should be treating yourself as a small business even if you aren't. Think: dentists and doctors with their own practice, salesmen, realtors, insurance agents, etc. This is how you set yourself apart from all the others in your industry even if you aren't technically a small business. 

Create business accounts on social media for yourself, spend time engaging with your ICA, create behind the scenes videos, go live, post entertaining, thoughtful content, develop a loyal following, and the in-person business will come easily. 

Hardly anyone in any of the industries that aren't conventionally considered small businesses are marketing in this way. Get started and get ahead of the game before everyone else catches up and the return on investment will be tenfold. Even small businesses in the trades such as...

Maybe your product sucks. But if you're confident it doesn't and you're not making the money you want, then you need better marketing.

If profits aren't where they should be, you're either not reaching enough people, not reaching the right people, or not resonating with those people. That is where effective marketing comes in.  

So how do you reconcile this? It's simple. It's not necessarily easy, but it is simple.  You need one or more likely, a combination, of the following: 

+ a stronger brand

+ more relevant content 

+ a defined and strategic marketing plan in relation to specific platforms (email and social media)

+ a more memorable customer experience

These encompass what I call "The Profitable 5 of Digital Minimalism." That is, the five pillars of marketing that will actually move the needle forward in your business. The other so-called strategies and trendy "must-dos" are time-wasters that can be decluttered and purged.

If...